As Creative Director, I led the visual development for K Camp’s breakout singles under Interscope Records, including Money Baby (feat. Kwony Cash), the Money Baby Remix (feat. French Montana & Ty Dolla $ign), and Cut Her Off. My responsibilities included conceptual direction, cover art design, and rollout strategy — helping define a visual identity that aligned with K Camp’s artistic growth and commercial momentum.

During the early creative phase for Money Baby, we explored a bold, controversial direction that generated buzz but was ultimately revised to fit the label’s release strategy. That initial concept informed the tone and polish of the final artwork, which supported the track’s widespread success.

The single was later featured on NBA Live 2015, further amplifying its cultural impact beyond the music industry. Combined with the remix and its high-profile collaborations, Money Baby earned RIAA Gold and Platinum certifications, for which I received official creative credit and plaques — a defining milestone in my visual storytelling career.

Money Baby (feat. Kwony Cash)

Role: Creative Director & Designer
Work: Official single cover for breakout hit. Featured on NBA Live 2015 and earned RIAA Gold & Platinum certifications.

Money Baby Remix (feat. French Montana & Ty Dolla $ign)

Role: Creative Director & Designer
Work: Visual direction and updated cover art for remix release, expanding brand appeal.

Cut Her Off — Original Cover Art (Pre- 2Chainz Feature)

Role: Creative Director & Designer
Work: Conceptualized and designed the original cover art prior to commercial re-release.