I've had the opportunity to lead creative direction for Belly Gang Kushington through multiple phases of his career, helping shape a visual identity that matched his raw delivery and distinct voice. My work included original cover designs, branding consistency, and rollout visuals that supported his presence both musically and culturally.

From early momentum to major moments, the goals remained the same — to design visuals that felt authentic and resonated with the audience he was building. Whether through minimal, mood-driven, or stylized to match the tone of a record, each piece elevated the music without overshadowing it.

Same Day

Role: Creative Director & Designer
Work: Established Kushington's early brand identity with this release. The visual direction captured his raw tone and helped position him during a key growth moment.

Ice Cup

Role: Creative Director & Designer
Work: Designed a clean, cold-toned visual to complement the title and atmosphere of the track. The artwork helped the single stand out across platforms and aligned with Kushington's evolving sound.

Don't Do It

Role: Creative Director & Designer
Work: Designed a focused, minimal visual to complement a record that gained public attention through its live performances